The process of creating inbound links to owns website is called link building. Search engine rankings are understood to be heavily dependent on the number and quality of in-bound links to it. In order to prove a site’s credibility and reliability to search engines, they should have high quality links pointing out from other authoritative and exclusive sites. Link building is the process of directing keyword phrases from external websites to your website domain in an attempt to gain credibility and high rankings in search engine results.
There are different method for link building:-
1) One way link building
2) Two way (Reciprocal) Link building
3) Three way Link building.
In one way link building there is no need to put others website links to your site but they put your links to their sites. It is most important in Search engine optimization method. Reciprocal link building means two links this method also known as link exchange where you should put others website links to your site as well. Link Building with no follow attribute is not good for seo. So be careful while collecting inbound links for your site check no follow, crawl status, no. of outbound links of that site. Link building with high PR site is more important and valuable. seo updates